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There is a National Ice Cream and the brands are celebrated with free samples and new flavour launches across the category. There are polls and voting happen in certain parts of the country too attest to the likes of persona for an ice cream or a thick shake

The most favourite kind though is the ice cream bar followed by ice cream sandwiches and tacos. Thick shakes are treated as a separate category. The social media then comes in making it the talk of the day, actually talk of the cream to make sure everyone of us we know and everyone of them who knows about a particular flavour are just a like and comment away.